Clean Brand Registry filings win on three things: a registered trademark that matches the listing, dated evidence of the infringement, and a test buy when the seller disputes authenticity.
Amazon checks whether your registered mark appears in the Brand Registry and whether the reported listing actually uses it. Filings fail most often on sloppy matching: the trademark covers a word mark but the complaint cites a logo, or the registration is pending rather than granted. Before you file anything, confirm the mark is registered, active, and textually present on the infringing listing.
Screenshots with visible URLs and dates still matter, but the evidence that separates quick removals from slow ones is structured: the ASIN, the exact trademark use on the listing, side-by-side comparison with your genuine product, and your registration number. When a seller counter-notices, Amazon asks for more, not less, so file the strong version first instead of escalating later.
If the listing uses your photos and brand name, screenshots are usually enough. If the seller claims to sell genuine overstock or the listing is subtly altered, order the product. A test buy documents what actually ships: wrong materials, missing brand packaging, replica serial numbers. That physical evidence ends disputes that screenshots cannot.
Removal is not the end. Watch the ASIN for relisting under a tweaked title and watch for the same seller opening new listings. Brands that re-file within a day of a reappearance train the system and the seller: this catalog is defended, and coming back costs more than it earns.