Counterfeit enforcement notes for ecommerce brands: marketplace tactics, seller behavior, and what actually keeps listings down.
Most counterfeit problems end at the reporting portal. Some need a lawyer. The signals that separate a DIY enforcement matter from one where counsel pays for itself.
eBay's VeRO and Amazon's Brand Registry both remove infringing listings, but they work very differently. Speed, evidence requirements, and appeal processes compared.
2026-09-26: When a counterfeit seller keeps coming back after takedowns, the reporting portal is not enough. The escalation ladder that gets repeat infringers off the platform for good.
Trademark match, dated evidence, and a test buy when sellers dispute. The filing package that gets listings removed fast.
A single post removal barely slows a counterfeit shop. Account-level trademark reports, with your registration number and examples of brand misuse in...
Screenshots show what a listing claims. A test buy proves what the seller ships: no brand packaging, wrong materials, replica serial numbers, or a...
Buyers do not blame sellers they never heard of. When a counterfeit arrives, breaks, or disappoints, the review lands on the listing the buyer...
For a professional counterfeit seller, a takedown is a Tuesday. The listing comes down, and the same product goes back up within days: new listing...